From December 6, 2023, to July 21, 2024.
Loading, Urban Art in the Digital Age Exhibition at the Grand Immersive Palace from December 6, 2023, to July 21, 2024
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What to expect
The exhibition "Loading. Urban Art in the Digital Age" at the Grand Immersive Palace, located in Paris, runs from December 6, 2023, to July 21, 2024. It offers an immersive and digital experience that traces the history of urban art and its evolution with the advent of digital technologies. This journey showcases the impact of digital production and dissemination technologies on urban artists, highlighting the transformation of street art from city walls to digital screens.
The exhibition explores the development of urban art from its beginnings in the New York subways to the era of social networks and NFTs. It presents a variety of works, including paintings captured or filmed with drones, large wall murals from the 2000s, and stylistic evolutions of graffiti. Visitors can immerse themselves in 360-degree projections and interactive installations that unveil the history of urban art in all its facets. This approach allows a revisiting of the various stages that have marked this artistic movement while emphasizing the impact of digital technologies on the work of street artists.
The exhibition is a co-production between the Grand Immersive Palace and Atlas V. Curated by Christian Omodeo, Ph.D. in art history, with audiovisual design by Atlas V. Implementation is led by Mehdi Mejri and Atlas V, while videomapping and interactive content are created by Superbien. Sound design is crafted by Roque Rivas and Oscar Ferran from IRCAM, with staging by Olivier Palatre and graphic design by Monsieur L’Agent / Horah Studio.
This exhibition represents a unique opportunity for urban art enthusiasts to discover street art in a digital and immersive dimension, reflecting how this art form has evolved and adapted to the digital age.
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