The best concept stores in Paris in 2025: Complete guide

Summary: The Must-Visit Concept Stores in Paris in 2025

In 2025, Paris continues to shine as a must-visit destination for shopping enthusiasts, thanks to the emergence of new concept stores that redefine the shopping experience. These spaces emphasize innovation, design, and the interaction between art, fashion, and lifestyle.

Iconic boutiques like Merci and Leclaireur are reinventing themselves, while new openings like Oysho at the Élysée and Alaïa on rue du Faubourg Saint-Honoré enrich the Parisian commercial landscape. These concept stores offer more than just a place to shop; they provide immersive experiences that attract families in search of unique discoveries.

To discover all the best addresses for shopping in Paris, feel free to check out our ultimate guide on the best addresses for shopping in Paris. These places embody the renewal of commerce in Paris, where each visit becomes a rewarding adventure.

1. Oysho Élysée: A unique sportswear experience

Discover the brand new Oysho flagship on the famous Champs-Élysées, a store that redefines the shopping experience for families!

Why visit Oysho Élysée?

• An innovative concept: Specializing in sportswear and athleisure, the store offers trendy clothing suitable for the whole family.
• Leggings bar space: Children and parents can choose their favorite cuts, making shopping interactive and fun.
• Accessibility and comfort: With self-checkout, the experience is quick and convenient, perfect for families with young children.

In addition to shopping, take the opportunity to stroll along the avenue and discover other iconic attractions. Whether it's a gourmet break or a walk in the park, the Champs-Élysées offers a multitude of activities for the whole family.

Don't wait any longer, make your visit to Paris an unforgettable experience with Oysho Élysée and its unique offers!

2. Merci: A New York Loft in the Heart of Paris

If you're looking for a unique experience in Paris, don't miss the new Merci#2 store, recently opened in an old post office. This concept store, located on Rue de Richelieu, evokes the ambiance of a New York loft with its exposed pipes and natural light, blending vintage with contemporary.

An Unprecedented Shopping Experience

In this space, families can discover a carefully curated selection of products ranging from fashion to home decor. The warm and welcoming atmosphere makes it a perfect place to stroll with children.

Why Visit Merci#2?

• An inspiring setting that stimulates creativity.
• Unique items that will delight both young and old.
• A friendly atmosphere conducive to family moments.

For those looking to make the most of their visit on the weekend, you can check our guide to stores open in Paris on Sunday to plan your outing.

3. Casablanca: The avant-garde flagship near the Palais de l’Élysée

Nestled near the prestigious Palais de l’Élysée, the restaurant Casablanca embodies Parisian chic with a modern twist. It is the perfect place for families looking for a unique dining experience.

The restaurant's setting is designed to accommodate both young and old, with dedicated spaces for children. Additionally, the menu offers a variety of dishes tailored to the tastes of the youngest, while maintaining a touch of originality that will delight parents.

After a good meal, you can explore the surroundings. The nearby Champs-Élysées offers numerous activities, and why not conclude your day with a visit to the best sex shops in Paris in 2023 for a playful and quirky discovery of Parisian culture?

4. Carel in the Marais: A Vibrant and Inclusive Boutique

The Marais district in Paris is set to welcome a new gem: the Carel boutique, which is scheduled to open in June 2025. Located at 119 rue de Turenne, this 70 m² boutique promises a unique shopping experience, combining modernity and inclusivity.

Carel will showcase an original scenography, featuring capsule collections and artistic collaborations that will appeal to the whole family. The vibrant atmosphere of the boutique, inspired by great names in design, will make your visit an unforgettable moment.

While waiting for the opening of Carel, feel free to explore the Marais, a district famous for its lively atmosphere and numerous shops. For practical tips on shopping in this area, check out our guide on shopping in the Marais in Paris.

5. Martin Martin: The new address for chic dresses

Paris, the fashion capital, welcomes a new boutique of the brand Martin Martin, founded by Capucine Martin. This store, specialized in chic dresses, opened its doors in April 2025 at 95 rue de Seine, in the elegant Saint-Germain district. Known for its feminine and refined creations, Martin Martin perfectly embodies the Parisian spirit.

Why visit this new address?

• Unique creations: Each dress is crafted with care, combining elegance and modernity.
• Warm atmosphere: The boutique offers a pleasant and intimate shopping experience.
• Ideal location: Located near many other boutiques, such as those on rue de Rennes, it is a perfect spot for a family shopping day.

Whether you are looking for a dress for a special occasion or simply eager to discover the latest trends, Martin Martin is a must-visit during your trip to Paris.